Instagram Models – Top 50 Best Models In 2019

Instagram continues to conquer the social media world, and why not; after all it a highly visual social media platform that focuses entirely on visual content like videos and photos. The Facebook-owned photo-sharing app has transformed the modeling industry- potentially forever. Instagram models both from the fashion and fitness world are making a name for themselves. They are making millions through paid promotions and marketing their own products. Instagram has provided a great platform to the models to share their creative work, present the personality behind the flawlessly modeled pictures and build up their portfolio to achieve impressive worldwide reach.  

Instagram models are influencers, and whatever your personal preference is, there are some famous Instagram models who you just can’t afford not to follow.


🌶️ Who is the hottest model of the hour? 🌶️
Our system detects the sexiest, influential model of the hour, based on the current flow of likes/followers oh her account. Read on to find out who are the hottest Instagram models.


Explore this Article
1. What is an Instagram Model?
2. How to become an Instagram model?
1. Find a specific niche that you would like to be known in
2. You need to post consistently, and by that, we mean at least 3–4 times per day
3. Need to be high-quality
4. Using hashtags effectively
3. How and how much do the Instagram models earn?
What determines the income?
4. Top best Instagram models

In this post, we will discuss the top Instagram models who are taking social media by storm. But before that, how about we discuss how you can become one of those models, travel junkies, bloggers, or fitness freaks who have millions of followers on Instagram.

Top models charge over $100,000 for an Instagram photo.

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#1 What is an Instagram Model?

You may be wondering, what are Instagram models or what do Instagram models do? Or, how can I become one? Obviously, there are several ways to answer these questions, making the term ‘Instagram models’ a bit vague.

Nevertheless, we have come up with a few explanations that you may find helpful.

  1. Instagram models are those who upload photos of themselves with hashtag ‘model.’ This means anyone can post perfectly posed pictures of themselves and try to gain more likes and followers over a period until they become a social media sensation.
  2. Instagram models are those who are contracting genuine modeling work without the help of any modeling agency. Thanks to their Instagram account, they have millions of followers seeing which, brands and organizations are paying them to promote their products and services. These models work as freelancers where they seek out their own networking and casting opportunities. You can say Instagram is a highly visual online modeling portfolio, which is readily accessible by casting companies and photographers. These models are head-hunted by big agencies depending on the content they are sharing and the quality of the photo they are uploading.
  3. Instagram models are social influencers who are paid to share, talk, or post sponsored content. This is known as paid promotion. They use their expertise in exchange for payment. A person, service, company, or a brand will pay for the sponsored content.  How much do Instagram models make depends on their reach and audience. In simple words, more the followers, more money you will make.

The best part about Instagram modeling is that you don’t need any qualifications, anybody can do it. Regular people, middle-aged models, plus-sized models, you name it! It is all about finding your niche market; your success is really up to you.

In this digital world, you can easily become a freelance model. All you need is a great platform to display your talent and creativity – no talent manager, modeling agent, no nothing.

Seeing this, modeling agencies are availing the services of digital platforms like Instagram to conduct their scouting. So, it is just a matter of time your Instagram modeling journey as a freelance model may take a big leap forward.

There are some top Instagram models who started from nothing and today they are known to every active social media user. Don’t underestimate the power of social media. It can take you to places that you have only dreamt of.

#2 How to become an Instagram model?

Becoming an Instagram model is not easy. You would have to have a huge fan following. It is mostly about the looks initially as the sponsors and brands will start approaching you to do paid promotions of their products.

1. Find a specific niche that you would like to be known in:

Instagram Icon

Instagram is a photo sharing platform. You are using Instagram to build leads or share your portfolio. You need to ensure that whatever you are doing, it aligns with a clearly defined purpose. For this to happen, you need to find a specific niche. When it comes to Instagram models, they are all not the same nor are they following the same niche.

There are plus-size models like Ashley Graham who is not only a big brand themselves but is also inspiring others who are fat-shamed by the society. She promotes plus-size clothing lines. So, her niche is set. She won’t go outside her niche to promote skinny clothes and stuff.

Another example is fitness models. They post workout videos of them asking users to collaborate if they want bodies like them. On the other hand, in their workout videos, the apparel they wear are either their own brands or other famous brands. So they are not only posting to try to collaborate with their followers, but they are also promoting brands as well.

Lately, you can see a lot of male models endorsing beard growth and care products on Instagram. So this is another niche available related to modeling.

You get what we are trying to say, right? It is all about perfecting a specific niche so that you can slowly establish yourself on Instagram while increasing your number of followers.  

2. You need to post consistently, and by that, we mean at least 3–4 times per day:

Now things are going to get a little technical here. Instagram’s algorithm works on ‘recency.’ Instagram’s organic reach algorithm is known to change very often. This is because Instagram wants its users to experience freshness and genuine engagement.

Many Instagram models worried that their followers don’t see their posts. This is because they are not posting often. Posting consistently increases user engagement and help earn more followers quickly.  

Most popular Instagram models post consistently and frequently to keep their loyal audience engaged with great content. If you are looking to grow on your page, this step is important.

Many top Instagram models post on an average of 2-3 times a day. Posting several times a day means you will likely see your rate of engagement decline.

You need to post at least 3 times a day while ensuring that you keep up with the consistency.

3. Need to be high-quality:

The content you post on Instagram should be of high quality. Content is the ‘king’ and ‘queen’ of Instagram. For Instagram models, they have to post high-resolution photos and videos to keep the users engaged.

If the picture quality is poor, your user engagement will certainly decline. Users crave for quality Instagram content. There are many ways to create a likable feed with a cool aesthetic.   

Whatever you do, you have to make sure that you follow the rules Instagram has set regarding the dimensions and other aspects.

4. Using hashtags effectively:

Insta Bio

Hashtag (#) plays a crucial role in categorizing the content for your audience. In simple words, hashtags allow users to find posts that are relevant to their searches and interests.

Instagram models use hashtags religiously as they help them increase their social media presence. Hashtags just go beyond the followers as it makes the content viewable to not only the followers but anyone.

Top Instagram models use hashtags related to the clothing and accessories they are wearing as it gives the brand and the product a wide exposure. For example, #nike provide audiences with an organic way to discover content related to Nike through topics that interest them.

Instagram hashtags allow Instagram models to engage with a specific community. It helps users discover their profile, which ultimately increases their likelihood of attaining more followers.

Contrary to other social media platforms like Twitter and Facebook, using more specific hashtags on Instagram helps Instagram models build a bigger audience.  

Kylie Jenner reportedly makes $1 million per paid Instagram post. Isn’t that unbelievable?

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#3 How and how much do the Instagram models earn?

Instagram models earn

How much do Instagram models make? This is probably the most asked question right now. Some even doubt do Instagram models make money. Of course, they make money through Instagram modeling and a lot more than you think.

Instagram models with 50K to 100K followers easily make more than $1000 per post. And they at least post 3-4 posts a day. So they easily earn $2000-$3000 per day.

For example, Keeping up the Kardashians star Kylie Jenner makes an estimated $1 million per sponsored post on her Instagram. She is followed by Selena Gomez who makes an estimated $800,000 per sponsored post, followed by Christiano Ronaldo who gets $750,000 per post on his Instagram.

When it comes to top Instagram models, Kendall Jenner earns an estimate of $500,000 per sponsored post on her Instagram.

So how do Instagram models make money? With digitization, companies and brands have started to reach out to social media influencers instead of paying money for a TV commercial.

Companies and brands choose to pay thousands of dollars to have their service or product mentioned in a particular post. This is called paid promotion. They even pay thousands more for multiple posts mentioning their brand or product.

Simply putting, Instagram models are being paid to talk about a certain product. Further, to be completely transparent with their audience, top Instagram models even add hashtags about the sponsorships at the end of the post.  

Big brands and fashion labels sponsor some Instagram models so they are able to travel the world, attend events, or take photos while they are there.

Brands also send them free products like makeup kit or fitness apparel and ask for a review in exchange. In some cases, Instagram models take photos of themselves where they are using a brand product and add it to their feed.

What determines the income?

The income of the Instagram models is determined by the number of followers they have and the number of likes on their posts. Brands knew that Instagram models with over a million followers are perfect for promoting their product, as they know the post will be viewed by a large audience.

For example, the 21-year-old model Gabrielle Epstein said then she makes more money from posting a single post on Instagram that she would from working a whole week.

The companies evaluate the number of followers and likes the Instagram models have before approaching them to endorse their brand and product.

#4 Top best Instagram models

Now that we have exposed you to the world of Instagram modeling, it is time for you to see and get inspired by the top Instagram models who are using this photo-sharing platform the best way possible.

Here is our extensive list of top 50 Instagram models that you should be following for inspiration. These are the most popular Instagram models with millions of followers.

#1 Kendall Jenner

Kendalljenner Instagram
  1. Number of Instagram Followers: 96.9 million
  2. Top promoted brands: Dolce & Gabbana, Marc Jacobs, Chanel, and more
  3. $1 million per paid Instagram post

#2 Cara DeLevigne

Caradelevingne Instagram Model
  1. Number of Instagram Followers: 41.2 million
  2. Top promoted brands: Burberry, Vogue, Prada and more
  3. $300,000 per paid Instagram post

#3 Gigi Hadid

gigihadid Instagram Model
  1. Number of Instagram Followers: 46.2 million
  2. Top promoted brands: Prada, Reebok, Chanel, Vogue, Elle, and more
  3. $300,000 per paid Instagram post

#4 Chrissy Teigen

Chrissy teigen Instagram Model
  1. Number of Instagram Followers: 23 million
  2. Top promoted brands: Sports Illustrated, Cosmopolitan, Vogue
  3. $250,000 per paid Instagram post

#5 Bella Hadid

bellahadid Instagram Model
  1. Number of Instagram Followers: 22.9 million
  2. Top promoted brands: Ralph Lauren, Michael Kors, Versace, Vogue, and more
  3. $27,000 per paid Instagram post

#6 Emily Ratajkowski

Emily Ratajkowski Instagram Model
  1. Number of Instagram Followers: 21.9 million
  2. Top promoted brands: Inamorata, Prada, Chanel, Vogue, Elle, and more
  3. $26,500 per paid Instagram post

#7 Sommer Ray

Sommer Ray Instagram Model
  1. Number of Instagram Followers: 20.1 million
  2. Top promoted brands: Prada, Chanel, Vogue, Elle, and other swimsuit brands  
  3. $29,000 per paid Instagram post

#8 Hailey Rhode Bieber

Hailey Rhode Bieber Instagram Model
  1. Number of Instagram Followers: 17.6 million
  2. Top promoted brands: bareMinerals, Calvin Klein, Vogue, Adidas and more
  3. $25,000 per paid Instagram post

#9 Gisele Bundchen

Gisele Bundchen Instagram Model
  1. Number of Instagram Followers: 15.3 million
  2. Top promoted brands: Prada, Reebok, Dolce & Gabbana, Chanel, Vogue, and more
  3. $35,500 per paid Instagram post

#10 Candice Swanepoel

Candice Swanepoel Instagram Model
  1. Number of Instagram Followers: 13.2 million
  2. Top promoted brands: Ralph Lauren, Vogue, Calvin Klein, and other swimsuit clothing lines  
  3. $24,000 per paid Instagram post

#11 Miranda Kerr

Miranda Kerr Instagram Model
  1. Number of Instagram Followers: 11.9 million
  2. Top promoted brands: Kora Organics, Marc Jacobs, InStyle Chanel, and some swimsuit brands
  3. $50,000 per paid Instagram post

#12 Adriana Lima

adriana lima
  1. Number of Instagram Followers: 12.3 million
  2. Top promoted brands: Maybelline, Puma, IWC Watches and more and more
  3. $45,000 per paid Instagram post

#13 Barbara Palvin

Barbara Palvin Instagram Model
  1. Number of Instagram Followers: 10.7 million
  2. Top promoted brands: Armani, Variety, Victoria Secret, Gucci, H&M, and more
  3. $25,000 per paid Instagram post

#14 Karlie Kloss

Karlie Kloss Instagram Model
  1. Number of Instagram Followers: 8 million
  2. Top promoted brands: Marc Jacobs, Cosmopolitan, Vogue, Express, Dior, and more
  3. $25,000 per paid Instagram post

#15 Ashley Graham

Ashley Graham Instagram Model
  1. Number of Instagram Followers: 8.1 million
  2. Top promoted brands: Glamor, Michael Kors, Elle, Vogue, and more
  3. $31,000 per paid Instagram post

#16 Josephine Skriver

Josephine Skriver Instagram Model
  1. Number of Instagram Followers: 5.7 million
  2. Top promoted brands: Victoria Secret, Chopard, Prada, Chanel, Vogue, Cong Tri, and more
  3. $23,500 per paid Instagram post

#17 Cindy Kimberly  

Cindy Kimberly Instagram Model
  1. Number of Instagram Followers: 5.1 million
  2. Top promoted brands: Gooseberry Intimates, Revolve, Boys Lie, and other brands  
  3. $23,500 per paid Instagram post

#18 Liu Wen  

Liu Wen Instagram Model
  1. Number of Instagram Followers: 4.5 million
  2. Top promoted brands: Versace, Vogue, Prada, Marc Jacobs, and more
  3. $22,000 per paid Instagram post

#19 Sierra Skye Egan  

Sierra Skye Egan Instagram Model
  1. Number of Instagram Followers: 4 million
  2. Top promoted brands: Oh Polly, Fashion Nova, Rebellious Fashion  and more
  3. $20,500 per paid Instagram post

#20 Lucky Blue Smith  

Lucky Blue Smith Instagram Model
  1. Number of Instagram Followers: 3.2 million
  2. Top promoted brands: GAP, Calvin Klein, Tom Ford, Vogue and other clothing lines  
  3. $22,000 per paid Instagram post

#21 Jessica Stein

Jessica Stein Instagram Model
  1. Number of Instagram Followers: 2.5 million
  2. Top promoted brands: Spell, Nikau Store, Globe West, Filly Boo, and numerous other campaigns
  3. $15,000 per paid Instagram post

#22 Galinka Mirgaeva  

Galinka Mirgaeva Instagram Model
  1. Number of Instagram Followers: 2.2 million
  2. Top promoted brands: she is a fitness trainer and Instagram model who endorse several health and fitness related brands
  3. $10,000 per paid Instagram post

#23 Pia Muehlenbeck

pia muehlenbeck
  1. Number of Instagram Followers: 2 million
  2. Top promoted brands: she is the founder and CEO of Slinki, which is a clothing brand  
  3. $8,000 per paid Instagram post

#24 Natasha Oakley

Natasha Oakley Instagram Model
  1. Number of Instagram Followers: 2 million
  2. Top promoted brands: she works on numerous brand campaigns on Instagram. She is also the founder of Monday Swimwear
  3. $9,000 per paid Instagram post

#25 Mathilde Tantot

Mathilde Tantot Instagram Model
  1. Number of Instagram Followers: 1.9 million
  2. Top promoted brands: She is the founder of the Khassani swimwear brand
  3. $13,000 per paid Instagram post

#26 Francisco Lachowski

Francisco Lachowski Instagram Model
  1. Number of Instagram Followers: 1.9 million
  2. Top promoted brands: he is one of the male models known for his lifestyle shots and campaigns
  3. $16,500 per paid Instagram post

#27 Jon Kortajarena  

Jon Kortajarena Instagram Model
  1. Number of Instagram Followers: 1.9 million
  2. Top promoted brands: Cavalli Campaigns, and other brand collaborations
  3. $11,000 per paid Instagram post

#28 Camila Morrone  

Camila Morrone Instagram Model
  1. Number of Instagram Followers: 1.6 million
  2. Top promoted brands: Martin katz Jewels, Monique Lhuillier, and more
  3. $20,000 per paid Instagram post

#29 Rocky Barnes  

Rocky Barnes Instagram Model
  1. Number of Instagram Followers: 1.6 million
  2. Top promoted brands: Saaksha and Kinni, Aquazzura, Schutz USA, and more
  3. $15,500 per paid Instagram post

#30 Pamela Alexandra  

Pamela Alexandra Instagram Model
  1. Number of Instagram Followers: 1.8 million
  2. Top promoted brands: Pretty Little Thing, and other swimsuit clothing lines  
  3. $7,000 per paid Instagram post

#31 Devin Brugman

Devin Brugman Instagram Model
  1. Number of Instagram Followers: 1.3 million
  2. Top promoted brands: Monday Swimwear, A Bikini Day, Steve Madden and more
  3. $17,000 per paid Instagram post

#32 Lisa Marie Schiffner  

Lisa Marie Schiffner Instagram Model
  1. Number of Instagram Followers: 1 million
  2. Top promoted brands: Fashiongals, Women With Style, Maybelline, and more
  3. $6,000 per paid Instagram post

#33 Jen Selter

Jen Selter Instagram Model
  1. Number of Instagram Followers: 12.6 million
  2. Top promoted brands: Red Carpet Color, Felix Gray Eyewear and other swimsuit brands  
  3. $34,000 per paid Instagram post

#34 Tammy Hembrow

Tammy Hembrow Instagram Model
  1. Number of Instagram Followers: 9.2 million
  2. Top promoted brands: Saksi Collection, Love Out Loud – Toddlers, and more
  3. $30,000 per paid Instagram post

#35 Audreyana Michelle

Audreyana Michelle Instagram Model
  1. Number of Instagram Followers: 722k
  2. Top promoted brands: ColorPop Cosmetics, Realisation Par, Skincareauds, Fear of God, and more
  3. $27,000 per paid Instagram post

#36 Yanet Garcia

Yanet GarciaInstagram Model
  1. Number of Instagram Followers: 9.2 million
  2. Top promoted brands: Studio F Mexico, several cosmetic brands, news campaigns, and more
  3. $26,500 per paid Instagram post

#37 Jessica Wilde  

Jessica Wilde Instagram Model
  1. Number of Instagram Followers: 837k
  2. Top promoted brands: Inked Mag Cover Girl Search, and other swimsuit brands  
  3. $9,000 per paid Instagram post

#38 Kindly Myers

Kindly Myers Instagram Model
  1. Number of Instagram Followers: 1.3 million
  2. Top promoted brands: Association of Photo Events, and several swimsuit brands
  3. $15,000 per paid Instagram post

#39 Nicole Mejia   

Nicole Mejia Instagram Model
  1. Number of Instagram Followers: 1.2 million
  2. Top promoted brands: Fit and Thick, Honest Beauty, InstaNatural, and more
  3. $18,500 per paid Instagram post

#40 Sveta Bilyalova  

Sveta Bilyalova Instagram Model
  1. Number of Instagram Followers: 6.3 million
  2. Top promoted brands: Fashion Nova, and other swimsuit clothing lines  
  3. $14,000 per paid Instagram post

#41 Monica Alvarez

Monica Alvarez Instagram Model
  1. Number of Instagram Followers: 388k
  2. Top promoted brands: Revolve, Lovers and Friend, 90 Degree By Reflex, and more
  3. $4,000 per paid Instagram post

#42 Madi Edwards   

Madi Edwards Instagram Model
  1. Number of Instagram Followers: 665k
  2. Top promoted brands: Olay, Kulani Kinis, Tiger Mist, and more
  3. $5,000 per paid Instagram post

#43 Megan Williams

Megan Williams Instagram Model
  1. Number of Instagram Followers: 641k
  2. Top promoted brands: Dolce and Gabbana, Celine, Alberta Feretti, and more
  3. $4,500 per paid Instagram post

#44 Frida Aasen

Frida Aasen Instagram Model
  1. Number of Instagram Followers: 459k
  2. Top promoted brands: Victoria Secret, Michael Kors, Faithfull the Brand, and more  
  3. $4,000 per paid Instagram post

#45 Bridget Malcolm

 Bridget Malcolm Instagram Model
  1. Number of Instagram Followers: 327k
  2. Top promoted brands: S10 Training, SKYE and Staghorn, Saint Laurent, and more
  3. $3,500 per paid Instagram post

#46 Rain Dove

Rain Dove Instagram Model
  1. Number of Instagram Followers: 311k
  2. Top promoted brands: he has worked on a number of film, fashion, and activism campaigns
  3. $3,500 per paid Instagram post

#47 Jessie Andrews  

Jessie Andrews Instagram Model
  1. Number of Instagram Followers: 265k
  2. Top promoted brands: Roberta Einer, Bagatiba, Jeu Illimite, and brands  
  3. $3,000 per paid Instagram post

#48 Alina Baikova  

Alina Baikova Instagram Model
  1. Number of Instagram Followers: 282k
  2. Top promoted brands: Rene and Caovilla, Vogue and other bikini and swimwear brands
  3. $2,500 per paid Instagram post

#49 Raven Lyn

Raven Lyn Instagram Model
  1. Number of Instagram Followers: 303k
  2. Top promoted brands: Sports Illustrated, Cartier, Chanel, Jimmy Choo, and more
  3. $3,500 per paid Instagram post

#50 Sarah Stephens

  1. Number of Instagram Followers: 170k
  2. Top promoted brands: Honey Bridette, and other swimsuit clothing lines  
  3. $1,500 per paid Instagram post

Conclusion

These are the top Instagram models currently trending due to their campaigns and posts. If there is or are any models that you don’t see in the list and think he/she should be, you are free to contact us regarding that, we will make sure to upgrade our list.

In this post, we have covered everything about Instagram models. If you have any queries about how to become one, we can help you provide all the necessary details about Instagram that you can use to develop your portfolio.