What Are The Instagram Story Dimensions?

What’s your favorite part about using Instagram? We bet it’s Instagram stories! The fact that Instagram stories grew to 250 million plus daily active users in a year since its implementation tells you more about how actively people are using this platform to share their creativity with the outside world. Instagram stories allow users to update their followers on what they are doing. From photos to videos, anything can be shared via Instagram stories.   

However, for many users, they still are struggling to get a handle on what the Instagram story requirements are. The social media platform is very strict about the dimensions and size of the stories people upload.

Explore this Article
1. What is an Instagram Story?
How it works?
1. Posting
2. Viewing
3. Replying
2. Ways to Post Stories on Instagram
2.1 Taking the picture or video directly from the app
2.2 Uploading a photo or video from camera roll
3. Instagram Story Dimensions
3.1 Instagram Story Photo Dimensions
3.1.1 Square Photos
3.1.2 Landscape Photos
3.1.3 Portrait Photos
3.2 Instagram Story Video Dimensions
4. Why the Size of Instagram Story is Important?
5. What Should My Instagram Stories Be About?
5.1 Tell a story
5.2 Call to actions
5.3 Create polls
5.4 Make an announcement about your business like a new product launch or something
6. Instagram Story Mistakes To Avoid
6.1 Long and redundant stories
6.2 Too much promotion
6.3 Excessive text
6.4 Irrelevant hashtags with Instagram stories
7. Instagram Story: Examples from Brands
1. Mercedes Benz
2. Puma Women
3. HubSpot

So, in this post, we will discuss everything you need to know about Instagram story dimensions. But before that, don’t you want to know what exactly in an Instagram story?

#1 What is an Instagram Story?

When Instagram launched the story feature back in August 2016, little was known about how users and marketers will leverage this platform alike to tell their stories and sell their brands.

With Instagram stories, you can upload quality multiple posts (videos and photos) taken throughout the day, complete with coats of filters, stickers, and doodles among others. The stories you upload will disappear after 24 hours; hence, if you want to fill again your story reel, simply take more photos and videos and continue to broadcast them.

Instagram stories let you share all the moments of your day in a more expressive manner. The feature enables you to upload and share multiple posts (videos and photos) that will appear together in a slideshow format. When you are uploading, you need to consider the dimensions for Instagram story like the aspect ratio, pixels, and height among others.

It allows you to add doodles and text to your posts as well – it works, pretty much the same as Snapchat stories.

600 million people around the world (which is three times the population of Brazil) use Instagram Stories daily.

Click to Tweet

How it works?

1. Posting:
Instagram Posting

Swipe right from your Instagram feed or tap the camera icon in the top left of your screen. Simple tap the record button to take photos or long press the button to take videos.

There are several new features added to the Stories section such as Boomerang that allows you to take burst photos, Rewind, Stop-Motion, Superzoom, and the most recently added, Music.

Once you have selected the story format, you can tap the sticker, text, or doodle icons to add further effects. Stickers allow you to include polls, location, hashtag, mentions, questions, countdown, and more.

After adding all the filters and editing, save your story or tap the plus icon to share. Your story will be visible to your followers for 24 hours.

You can restrain some of your followers from viewing your story as well. To perform this, go to Story Settings > Hide Story From > select the followers you would like to hide your story from.

2. Viewing:
Instagram icon

When you have uploaded your story, it will appear on top of your Instagram feed. You will see a colorful ring formation around your profile picture. You can tap your profile picture to view it. Your profile picture will appear at the top of your followers’ feeds in a row format. They can tap it to see it.   

3. Replying:

You can respond to your friends’ stories with a message reply or with an image. When you are viewing a story, you will see a camera button at the bottom, tap it to record a video or snap a picture of you or take Slow Motion, Boomerang, etc. Filter it according to the Instagram story size dimensions and share it with your friend. Your friend will get your message in his/her message inbox.

#2 Ways to Post Stories on Instagram

There are generally two ways using which you can post stories on Instagram. First is, directly take video or picture from the Instagram app and upload it, and second is, upload video or photo from the image gallery.

2.1 Taking the picture or video directly from the app:

Girl Taking the picture

To share a video or photo to your Instagram story directly from the app-

  1. Tap the ‘Camera’ icon on the top left corner on your screen from your Instagram feed. Or you can simply Swipe Right.
  2. Next, tap and hold the large ‘Circle’ icon at the bottom of the screen to take a video or simply tap to take a photo.
  3. If you don’t want to create a simple video or photo, you can Swipe Left to see options like Boomerang, Superzoom, Rewind, and Hands-Free. These features will add a ‘wow’ factor to your story.
  4. Once you have captured the video or photo, you will see different editing options. You can doodle, add a sticker, or text to your story.
  5. If you didn’t like your creation, you could tap the ‘Dustbin’ icon to delete your creation and start again to make a new one.  
  6. Once you have created the perfect story, tap the ‘Your Story’ icon to share it with your followers.

2.2 Uploading a photo or video from camera roll:

video from camera

To share a video or photo to your Instagram story from the camera roll-

  1. Tap the ‘Camera’ icon on the top left corner on your screen from your Instagram feed. Or you can simply Swipe Right. This will take you into the camera mode.
  2. Here, you will see options to snap a photo or record a video. But you are trying to upload a photo from your image gallery. So, Swipe Up on the screen; it will reveal an image picker.
  3. You will see all the photos and videos snapped from your camera. You can simply choose the image or video from here. Further, if you want to add multiple photos or videos, tap the ‘Select Multiple’ option on top right corner.
  4. However, if you want to add a photo or video that isn’t in your camera roll, you will see a slider option on the top left corner. Tap it, and you will see different locations where all your media files are stored.
  5. From there, select the video or photo you want to upload. As mentioned, you can add filters and effects to your video or photo.  
  6. The photo or video you choose must fulfill the Instagram story dimensions criteria. If it is not, the app will automatically crop the file to make it plausible.  
  7. Once you have created the perfect story, tap the ‘Your Story’ icon to share it with your followers.

#3 Instagram Story Dimensions

Instagram Story Dimensions

After years of only standard square videos and images, the platform has opened up allowing landscape and portrait orientations as well. Understanding the dimensions of Instagram story is important especially for those who are using this social media platform to grow their business.

Abiding by the rules of dimensions of an Instagram story, repurposing content becomes a lot easier. The best part, with the added variety that the Instagram Story feature offers, it makes the content more interesting, appealing, and competitive.   

So what are the dimensions of an Instagram story? The Instagram story dimensions are 1080 x 1920 pixels. In simple words, your video or photo should be 1080 pixels in breadth and 1920 pixels in height. 1080 x 1920 pixels is also known as the 9:16 aspect ratio.    

The new Instagram story dimensions:

Instagram now offers three image/video orientations-

  1. Square
  2. Horizontal (landscape)
  3. Vertical (portrait)

These orientations provide a greater versatility in creating tempting Instagram stories.

3.1 Instagram Story Photo Dimensions:

Square Photos

Instagram Photo

The standard square image for Instagram story is 600 x 600 pixels. No alterations have been made to this over the years. You should note that although Instagram stories stores as large as 1080 x 1080 pixels, it still displays the maximum of 600 x 600 pixels for square photos.

We recommend creating an image that is a minimum of 1080 x 1080 pixels as this is the highest resolution asset that you can use on different social media platforms. On the other hand, with screens becoming higher in their pixel density, users will be advancing their photos from being too small.   

Landscape Photos

Instagram Landscape Photos

For landscape Instagram stories, a 1920 x 1080 pixels image will be resized down to 600 x 337 pixels; and Instagram will store as 1080 x 607 pixels version. So it doesn’t matter the size of the image you choose, Instagram will automatically resize it to the maximum breadth of 1080 pixels and display it as 600 pixels.

Portrait Photos

Portrait Photos

Portrait photos will display at a maximum of 480 x 600 pixels and will be stored as a 1080 x 1350 pixels version on Instagram servers.  

Please Note:

All formats should be PNG or JPG

The maximum image size is 50MB

3.2 Instagram Story Video Dimensions:

Proper aspect ratio is 9:16 (1080 x 1920 pixels)

Maximum video size is 4GB

The video should be either MOV or MP4

Maximum video length is 60 seconds

#4 Why the Size of Instagram Story is Important

Dimensions of Instagram story are 1080 pixels wide and 1920 pixels in height. Photos and videos taken in portrait mode will be 1080 x 1920 pixels, while the dimensions of other modes will be automatically reformatted by Instagram to fit the portrait mode. This is called the 9:16 aspect ratio.

Most of the users think these predetermined dimensions being necessary. Yes, they are necessary.

If you don’t follow the Dimensions of Instagram story criteria, it will automatically reformat the actual image size to fit the required dimensions. Now, in case, if your picture is not 1080 x 1920 pixels, Instagram will zoom the image to fit the dimensions. In doing so, it will significantly lower the quality of your image along with cropping out the significant sides that will ultimately make your image look clumsy.  

Insta Stories

Another option Instagram gives is posting the image in its true format while leaving a blank space on the bottom and top. It not only shrinks the image but also makes it look off.

Simply putting, if you upload an image that fit the recommended Instagram story dimensions, it will not cause any kind of quality loss.

The bottom line is, in order to make your story look more authentic and best in every way possible, ensure that you are clicking pictures and recording videos in portrait (vertical) mode.

You can say that Instagram is moving in a vertical direction as its newly launched Instagram TV or IGTV only allow videos taken in portrait mode.   

The 1080 pixels width and 1920 pixels height combination perfectly fit on your screen to give you the best possible resolution. However, this is not it. There are other dimension options when it comes to Instagram stories. For example, 720 x 1280 pixels is somewhat closer to the standard Instagram story dimensions. However, it will be a bit smaller but will have a fast upload time. Avoid trying anything smaller than that.

Average Instagram video size is around 300 megabytes, which is more than the whole Grand Theft Auto III game.

Click to Tweet

#5 What Should My Instagram Stories Be About?

There are plenty of ways to use your Instagram stories given that you have perfected the Dimensions of Instagram story. It is time that you put the created content to work strategically to grow your number of likes and followers.

1.Tell a story:

The best way to use Instagram stories is to share a story. Choose a perfect image and think of what you want to talk about. You can add specific texts as well. We recommend using Emoji Reaction sticker; it will surely help gain interaction from other users.

2. Call to actions:

If you have a blog post that you want to promote, you can prompt your followers to visit your blog to know more about the content you have posted.

3. Create polls:

This is the best way to interact with your followers and a new audience. You can ask any question related to you or any other thing. If you are a marketer, and if you can ask the right questions, you can gain fresh insight into your audience.

4. Make an announcement about your business like a new product launch or something:

This is the best way to communicate with your target audience. Let your fan base know that you are launching a new product or service that might be of their use.   

#6 Instagram Story Mistakes To Avoid

If you are wondering, why your stories don’t get enough response from your followers and users; it means you are doing something wrong. Here are the Instagram story mistakes to avoid.

1. Long and redundant stories:

There are no restrictions on how many stories you can post; however, an individual story will last no longer than 15 seconds. You need to keep your stories short and concise to avoid swipe away from the followers.  

2. Too much promotion:

In spite of brand promotion, promote the product or services your brand offers. That is telling people how your product or service would help them in solving the problem they are facing.  

3. Excessive text:

You will only get 15 seconds per story. So whatever is in your story should easily be concluded in 15 seconds. That is, the followers should be able to read the texts easily before 15 seconds, so they don’t have to go back read it again. You need to avoid putting in excessive texts and try to keep it short.  

4. Irrelevant hashtags with Instagram stories:

Hashtags help people discover content; however, excess use will make your post look spammy. Moreover, it is advised to use hashtags relevant to your story or content; something that makes sense.

#7 Instagram Story: Examples from Brands

If you are looking for inspiration when it comes to creating top-of-the-world Insta stories, we have got you some famous brands as the best examples.

Mercedes Benz

Mercedes Benz Instagram Story

Mercedes Benz did a great job while promoting their car show at the Los Angeles Convention Center. They released sneak-peaks and behind the scene photos and videos of what people can expect from the brand at the car show. They uploaded high-quality photos and videos in their Instagram story to hype up the fans.

Puma Women

puma women Instagram success

Puma Women is known for using influencers in their Instagram stories to market their products. The influencers wear puma products to promote the brand while staging questions and polls to get the users going.


hubspot Instagram Success story

HubSpot knows how to create Instagram stories to get more customer engagement. They use call-to-actions effectively to promote their brand.


Instagram Story is all about letting the users to show their personality. Instagram stories are personal; hence, you don’t have to be afraid of getting creative and trying new things. All you have to keep in mind when creating Instagram story is the Instagram story dimensions. Knowing the perfect dimensions will make your story look complete. This is the best way to know your followers and gain customer insight if you are a marketer. We hope that this post will provide you with insights on Instagram story dimensions. If you have any questions or queries, relating to story dimensions, you are always free to ask.