When Is The Best Time To Post On Instagram In 2019?

It takes a whole lot of effort to create fantastic Instagram posts for your followers. However, when it comes to posting the content, the ‘time’ is of the essence. You need to post the content when the majority of your followers are active. Knowing the best time to post on Instagram is something that’s hard to determine. Not picking the best time to post on Instagram may come as bane, as even your best-crafted posts will go unnoticed.

You may or may not know that Instagram, like other social media platforms, uses a dynamic algorithm that’s altered from time to time, making things a little complicated for Instagram users.  


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Quick Navigation
1. How to find the best time for posting posts on Instagram?
2. When is the best time to post on Instagram?
3. What is the worst time to post on Instagram?
4. Types of content and the best time to publish it
4.1 For technology-related content
4.2 For B2C (business to consumer) content
4.3 For Educational-related content
4.4 For Healthcare-related content
4.5 For Non-Profit Organizations
4.6 For Travel and Tourism
4.7 For Media and Entertainment
4.8 For Food and Beverages
5. How to Find Your Best Time to Post on Instagram?
6. How to Schedule for Your Best Time to Post to Instagram?
6.1 Use your insights
6.2 Experiment
6.3 Work only on your niche
7. How often do I need to post on Instagram?
Conclusion

Similar to the quality and quantity of your posts, time is just as important. In this post, we will help you determine when is the best time to post on Instagram.

#1 How to find the best time for posting posts on Instagram

There is no one way to find the best time for posting posts on Instagram. It depends a lot on the time zone of your location. If your followers are local, try experimenting with different times and days to see at what time and day, you received more user-engagement.

What time zones are available?

You need to determine the time zone based on the location your target audience lives in. Unless yours is a local business, you can post content on Instagram based on the time zone where most of your followers live.

On the other hand, if you are a user with a vast audience, it is somewhat impossible to post on Instagram depending on the time zones. As there are different time zones, you need to again experiment with your postings.

This time, you may have to post several times a day to determine from which time zone, you get more user engagement.

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#2 When is the best time to post on Instagram?

These are the best times to post on Instagram during the week. All the time is in CDT (Central Daylight Time)


  1. Monday: 11:00 to 17:00
  2. Tuesday: 05:00, 09:00 –  18:00
  3. Wednesday: 05:00, 11:00, to 15:00 (3 PM has highest levels of engagement)
  4. Thursday: 05:00, 11:00, 15:00 to 16:00 (5 AM, 11 AM, and 3 PM have highest levels of engagement)
  5. Friday: 05:00, 09:00 to 16:00 (5 AM has highest levels of engagement)
  6. Saturday: 11:00
  7. Sunday: 10:00 to 14:00

#3 What is the worst time to post on Instagram?

We have already established that the best days to post on Instagram are Mondays, Wednesdays, and Thursdays. It is only when you are posting according to the preferred time slots. There are worst time slots as well. Sunday is not a great day to post as it has seen low user-engagement over the years.

According to HubSpot, 3 PM to 4 PM is the worst time to avoid when posting on Instagram. Other than that, 9 AM to 6 AM is also the worst time slot as this is when most users are engaged in their work and other activities – usually the office hours. Hence, you need to be specific about your Instagram posts and schedule according to that.

#4 Types of content and the best time to publish it

For Technology Related Content

For technology-related Content

  1. Bad Day: Sunday
  2. Best Day: Thursday
  3. Best Time: 10 AM CDT (Wednesday)
  4. Most Frequent Engagement: Wednesday to Friday from 10 AM to 5 PM CDT

For B2C (Business to Consumer) Content:

business to consumer

  1. Bad Day: Monday
  2. Best Day: Wednesday
  3. Best Time: 11 AM and 1 PM CDT (Saturday)
  4. Most Frequent Engagement: Everyday from 10 AM to 3 PM CDT

For Educational Related Content:

education

  1. Bad Day: Sunday
  2. Best Day: Monday
  3. Best Time: Monday at 8 PM CDT
  4. Most Frequent Engagement: Weekdays from 11 AM to 4 PM CDT (best time to post on Instagram on Monday)

For Healthcare Related Content

healthcare

Bad Day: Weekends

  1. Best Day: Tuesday
  2. Best Time: 1 PM
  3. Most Frequent Engagement: Tuesday to Friday from 9 AM to 4 PM CDT

For Non-Profit Organizations

nonprofitorgs

  1. Bad Day: Saturday
  2. Best Day: Tuesday
  3. Best Time: 3 PM and 9 PM (Tuesday); 3 PM and 4 PM (Wednesday); 2 PM and 3 PM (Thursday); and 10 AM and 2 PM (Friday)
  4. Most Frequent Engagement: Weekdays from 12 PM to 5 PM

For Travel and Tourism

travel and tourism

  1. Bad Day: Sunday
  2. Best Day: Friday
  3. Best Time: Friday at 9 AM and 1 PM CDT
  4. Most Frequent Time Engagement: Monday to Tuesday from 9 AM to 10 AM CDT

For Media and Entertainment


  1. Bad Day: Saturday
  2. Best Day: Tuesday and Thursday
  3. Best Time: Tuesday to Thursday at 11 AM and 1 PM
  4. Most Frequent Time Engagement: Tuesday at 2 PM and 3 PM; Thursday at 12 PM and 1 PM

For Food and Beverages

food

  1. Bad Day: Monday
  2. Best Day: Friday
  3. Best Time: Friday at 12 PM
  4. Most Frequent Time Engagement: Wednesday to Friday at 12 PM (best time to post on Instagram on Friday)

#5 How to Find Your Best Time to Post on Instagram

Most people will be thinking that is there really the best time to post on Instagram. The answer would be ‘Yes.’ Ever since Instagram has switched to algorithm-based feed, it serves the users with fresh content. It simply means that newer posts will appear on the Instagram news feed first.    

There are essentially three ways to find your best time to post on Instagram:

  1. Try experimenting with different posting times and determine what time proves to be more fruitful.
  2. Determine top time zones and determine when your followers are online.
  3. Use Later’s Best Time to Post feature to automatically calculate your top 7 posting times

Later’s Best Time to Post:

Schedule Instagram Posts

Later’s Best Time to Post automatically calculate the top posting times on Instagram. It makes it easier for the users to find out when they should schedule their Instagram posts for maximum user engagement. You will be provided with a weekly calendar with marked days and time for content posting on Instagram, making it easy for you to schedule the content upfront.

Later’s Best Time to Post is available at $16/month. You need to enable it from your Calendar settings. To enable this feature:


Click the little ‘gear’ icon on top of your Calendar

Select your calendar settings > toggle Best Time to Post


Best Time to Post is based on an algorithm that evaluates your top performing posts from recent months. Based on the metrics like the number of comments and likes that your posts have received, it will provide you with the best posting times that are personalized to you. Factors to consider when using Later’s Best Time to Post feature:


  1. In order for the algorithm to determine the best time to post on Instagram, you must at least have 50 posts in the last 180 days. If you have recently created an account, first fill your profile with 50 posts and then check back.
  2. 50-80 posts will not be helpful in determining the perfect time to post. Less posts means, the algorithm will be restricted. More posts mean more accurate will be the time to post determined by the algorithm.
  3. The algorithm will provide you with the top 7 posting times. But there’s a catch. For a particular day, it may show that you need to post two times this day, and for other particular day, zero times.
  4. Once you upgrade the tool, your best times to post will appear in your content calendar.

Later’s Best Time to Post feature uses historical Instagram data. Therefore, it will be more accurate if you have posted several times throughout a day or week in recent months.

The algorithm only uses previous posts and engagement rates. So, for users who post on weekdays at 7 pm, the algorithm will show their best time to post on Instagram as weekdays at 7 pm.


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#6 How to Schedule for Your Best Time to Post to Instagram?

How to Schedule for Your Best Time to Post to Instagram

Scheduling for your best time to post on Instagram is not easy. There are several factors to keep in mind.

1. Use your insights:

First, you need to determine whether you are famous locally or are known worldwide. This is the first thing you need to find out when you are scheduling for your best time to post to Instagram. The best way to do this by checking Instagram’s analytics. However, this feature is only accessible if you have a business account. When you access the ‘Insights’ section under your business account, you will be provided information on:


  1. Where your users are from (top locations)
  2. When are they most active (Days and hours)
  3. Their general age range
  4. Their gender (male/female)

2. Experiment:

You need to experiment with your post timings. For starters, you can pick 2-3 different times throughout the week to post and track the status on user-engagement. Look for things like comments, likes, and shares. After that, try with different time slots and record the results. Most importantly, you need to keep an eye on the type of posts that engaging more users.

3. Work only on your niche:

It is all about getting to know your audience. If you know your audience, then it becomes easy to market your business or product.


#7 How often do I need to post on Instagram?

As said, you need to post at least twice or thrice a day according to your best time to post on Instagram. This is because Instagram’s algorithm gives priority to fresh content. So, you need to post 2-3 times based on your suitable posting time.

Conclusion

The best time to post on Instagram depends on a number of factors. For starters, it depends on the content you are sharing and to whom. You need to know your audience including their location, habits, gender, and more. Apart from that, you should never stop testing. This is because Instagram changes its algorithm very often and hence, the demographics of your audience are in flux. Next, you are required to optimize your content with proper hashtags and catchy captions among others.

It is all about experimenting. If you have any doubt regarding the best time to post on Instagram, you contact us. We can help you gain further insight.